Centre Stage by Nazih Group

Alter Ego Italy is a number one brand of Pettenon Cosmetics Spa. In its 27 years, all of its range is made to inspire, evoke and satisfy the unique need of every woman. Precious active ingredients of the highest quality are formulated and developed in partnership with stylists and technical professionals to guarantee a comprehensive range of high quality products truly delivering the performance they are designed for. The brand embraces beauty and ever evolving global influences to showcase them in products, programmes, packaging, training and collections. It believes in lasting beauty, providing professional hair stylists and colorists with the salon exclusive products they need to fully express their creativity and expertise.

Alter Ego italy is one of the brand presenting hair trends at the Center Stage in Beautyworld Middle East 2017 together with Sanrizz Artistic Team. It is such an opportunity to learn techniques, trends and ideas that Alter Ego Italy will express with made in Italy spirit.

Special guests from Italy, Akademia Team and directly from London Leonardo Rizzo, Sanrizz Creative Director for Alter Ego italy and Rudy Rizzo to present Mediterranea Spring/Summer Collection 2017. All of them are unduplicated in terms of talents and knowledge on hair care and style. We will be witnessing for  three days the impressive creativity of these phenomenal inviduals who have gone so far in their fortes in the hair industry.

John Paul Mitchell Systems will be bringing in Mr. Toby Price for the Beautyworld 2017.

Toby Price is a Paul Mitchell focus salon owner, international educator, platform artist and trainer. Traveling and training alongside some of the industry’s biggest leaders all over the world. Bringing the passion and excitement of those adventures to his team keeps them fresh and current.

His mission “To provide for every one of our guests the added confidence of looking and feeling their best at all times. We consider your face shape, skin tone and lifestyle to give you the look that best suites you.”

Toby’s objective at the beauty world will be educating the professionals about The Color XG of Paul Mitchell with different styles of haircutting and vibrant coloring techniques. Additionally, he will share his experience in how to make the salon business grow successfully with Paul Mitchell six economics approach.

Olaplex started by finding two of the world’s leading PHD’s in Materials and Chemistry that had never worked on hair products before, Dr. Eric Pressly and Dr. Craig Hawker. With this fresh outlook, this dream team invented a single ingredient chemistry, that is free of silicone or oils that links broken bonds in the hair during and after chemical services making them stronger than they were before. Hence, Olaplex is proud to claim to offer “the insurance for your hair” by this innovative and revolutionary bond strengthening system.

Guy Tang has been traveling around the world sharing his knowledge, expertise and colorful hair artistry and he is making a stop in Dubai, UAE. It will be his first time in The Middle East and he is very excited to showcase his talents at Beautyworld Middle East this year. He has millions of followers on his social media outlets because his motivation and inspiration to other #Hairbesties is very contagious, and so as his quirky and admirable personality. Guy will share his expertise, techniques and tips for blonding and coloring and how he incorporates Olaplex in his hair art form. He believes that Olaplex is an indispensable arsenal that every hairstylist should have in their salon. Be sure not to miss this high octane, fun, colorful and creative session with Guy.

We have announced earlier that the big time Hollywood hairstylist GUY TANG along with Ariana Sin is coming to the Beautyworld. And to delight more the hair enthusiasts, he is also joining the Center Stage. Now we can see with our own eyes how expert he is as he shares secrets, tips, tricks and hair color formulas with Olaplex and how he incorporates Olaplex in his hair art form. Watch out for the schedule and be inspired by Guy in 30 minutes daily from May 14th to 16th .

Ariana Sin is a hair and make-up artist native to California. Shortly after becoming a licensed hair stylist Ariana attended Make-up Designory. This began her journey in print, film, and behind the scenes work where she met many people including the Hair Activist himself, Guy Tang. When she is not assisting our hairbestie, she enjoys being behind the chair and learning all there is to know about our wonderful industry.

New Solution to a big problem! Relieves Redness, itching, burning sensation and any scalp discomforts while your color or chemical applications are processing.

AntidotPro is a revolutionary product like no other on the market! In most cases, AntidotPro will prevent any burning, itching, irritation or any discomfort while your color application is processing and can even prevent these effects up to 24 hours after coloration.

It works because of its 12 active natural ingredients (potassium, coconut oil powder, kumquat oil, macadamia oil powder, bamboo oil powder, borage oil powder, grape seed oil powder, avocado powder, grape fruit oil, babassu oil, coconut oil, shea butter) and their antihistamine properties which neutralizes histamines. A combination of just the right proportion of these ingredients can prevent all the discomfort.

In the decades following the introduction of the very first ARDELL lashes, the brand earned its title as one of the most widely recognized names in faux lashes by catering not just to women looking to enhance their own beauty, but also to legions of beauty professionals and Hollywood makeup artists. The comfort and affordability of ARDELL lashes makes them a small luxury that elevates beauty to another level. Makeup artists will agree that a Red Carpet look is not complete without a pair of lashes to accentuate the eyes and add glamour. Today, ARDELL offers an extensive lash collection with more than 125 different styles to suit every woman, every event and every lifestyle.

From the US to Dubai, witness once more the new trends for eyelashes plus the tips and tricks only from ARDELL, the producer of the world’s bestselling eyelashes.

DUO, the world’s bestselling eyelash adhesive, is known as the most superior and effective lash bonding agent on the market. The brand is subsidiary of American International Industries.

DUO, having been around for over 60 years, is the lash adhesive with history, brand recognition and a proven track record. Makeup artists and lash lovers have made DUO Lash Adhesive a well-known item. Women opened their eyes to false lashes and the staying power of DUO.

Keratin Complex is the market leader when it comes to keratin treatments smoothing category. With the success of Smoothing Therapy, Keratin Complex saw the potential for bringing the power of keratin to the retail sector, which led to the creation of a full, keratin-enhanced at-home product portfolio that allows everyone to experience the benefits of keratin. These lines include collection of keratin shampoos and conditioners as well as keratin-enhanced styling products—all formulated to maintain the results of Keratin Complex Smoothing Therapy treatments.

Keratin Complex continues to develop breakthroughs in keratin treatment technology with the expansion of our professional and salon retail collections, the launch of advanced styling tools, and new programs and services that build brand partnerships and enhance salon business.

As a highlight, two of their best international hair stylists, Ozzie Reyes and John Frank Velez, are performing live this year at the Center Stage. We anticipate that the brand could educate and excite the crowd of what Keratin Complex offers.

Ozzie Reyes is a highly sought after and accomplished celebrity hairstylist and creative artist. Ozzie’s 20 plus years of experience are showcased in many publications, and he is an expert in the field of coloring, haircut, and highly textured hair.

John Frank is the International Business Development Manager at Keratin Complex and likewise he is a renowned hairstylist, colorist, educator and entrepreneur.  He has been a creative force in the international education arena for the past twenty five years and is well recognized in the United States, Latin America and Europe for his professional experience, innovative collections and cutting edge educational programs.

Stage Line Professional Make-up is a high quality professional make-up line with cosmetic treatment, formulated with active ingredients and micronized pigments to take care of the skin. It is used and distributed in beauty salons, hair salons, make-up studios and schools for their own professional use and to resale to its clients.

Stage Line’s international educator Rocio Jimenez will be coming to the show and presenting make up looks at the Center Stage. Rocio Jimenez is a Professional makeup artist national and international with mastery in all the techniques of makeup. Specialist in Airbrushing, Fashion, Characterization, FX and Body Paint among others.

Casmara is the most prestigious professional dermocosmetic laboratory. It has more than 40 years of experience and it is present in over 60 countries at the most exclusive beauty centres, clinics, spas and pharmacies with its peel-off masks and retail products. Casmara offers facial and body solutions with innovative formula, exclusive ingredients and sublime textures and perfume. Algae Peel Off Masks remain to be Casmara’s best-selling product.

This year Casmara is joining the Center Stage to do facial techniques and showcase their colored, spectacular variety of masks.

Discover Casmara secrets!

BSH

For the first time in the Center Stage, Brazilian Hair Secrets will show off what difference their brand can make when it comes to hair straightening. Its products, BSH Progressive and Pro Keratin, both maintenance lines are specially formulated with all natural and safe ingredients using the highest technology. If you are an avid fan of Brazilian hair straightening system, come and adore the Brazilian hair show they have prepared while the artists presents the straightening result using their methods of application and discover techniques that is surely new to us. And, to end the show, Brazilian giveaways will be provided to the audience. Photos of the lucky winners will be posted on BSH and Nazih social media. Isn’t it Br-azil-liant?!

GHD is the British leading hair styling brand used and recommended by professional stylists. Take confidence to another level with ghd is their tag line and mission. Working together with with a full-fledged R&D department of 40 scientists in Cambridge, and renowned stylists, GHD develop breakthrough technology that is designed to empower the hair dressers. GHD offers everything the professional needs to dry, style, curl, maintain and protect the hair to the highest possible standard. That’s why ghd is loved by professionals and used in salons across the world. Because there’s one thing GHD expect as standard – a good hair day, every day.

American Crew is a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. 1 Salon from UAE will be showcasing their creativity in doing an Elvis Presley inspired Grooming. The session would include demonstrations on haircut and hair styling techniques which can be used to suffice the demands of modern day men. Take part & be mesmerize!

SALON SHOW

It’s show time for the salons in the UAE!

Nazih Group selected top 12 salons to perform on the center stage to showcase their creativity and talents doing different cuts, coloring or styling. Three salons will present daily the looks and judges will rate based on the categories and criteria. The audience will also form part of the jury. Winners receive the awards on the last day of the Beautyworld. This is a remarkable opportunity to show the beauty enthusiasts what they are capable of and the Center Stage is the perfect platform.