BEAUTYWORLD MIDDLE EAST Dubai, United Arab Emirates

Beautyworld Middle East is the leading trade show for cosmetics, beauty products, fragrances, wellness and spas industry in the Middle East region. With a strong international profile, Beautyworld has played a major role in the last 20 years in contributing to the growth and development of the beauty and wellness industry in this region.

Beautyworld Middle East is a part of a series of highly successful showcases organised by Messe Frankfurt group, the leading trade fair organizer in the world with a portfolio of over 100 shows worldwide. Beautyworld international brands include Beautyworld Japan, India, Japan West and Buenos Aires.

The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East, the exhibition has grown in stature, from its inception over 20 years ago, as the key networking and sourcing platform for the beauty and cosmetics industries.

With an amazing array of products and services from all over the world, it gave visitors the opportunity to source cutting edge products and services as well as learn about and discuss the latest market trends.

• Beautyworld Middle East is the largest trade exhibition for beauty, cosmetics, perfumery, wellness and spas in the region. Visitors will have direct access to international exhibitors and brands from more than 50 countries worldwide.

• The show provides a platform for visitors to learn about the current trends and technologies and keep up to date with the current issues pertaining to the beauty and wellness industry through seminars and workshops.

• Visitors will have the opportunity to network with peers and like minded people at the show.

• Visitors will also have the opportunity to enjoy very interesting features at the show such as The Walk of Beauty, Beauty Queens and many more.

The Middle East Cosmetic and Toiletries (C&T) market is one of the largest and most profitable in the world. Growing at a rate of 12% annually, beauty sales are expected to increase by more than AED 25 billion by 2020.

An additional pull factor that attracts C&T brands to this region is the substantial expansion in the development of shopping malls, with almost 30% of all retail space being occupied by beauty products retailers.