BEAUTYWORLD MIDDLE EAST Dubai, United Arab Emirates

The cosmetics market in the Middle East and Africa is rapidly developing due to economic and population growth and rising disposable incomes.  Organised by German exhibition company Epoc Messe Frankfurt, the annual trade exhibition for beauty products, hair, fragrances and well being in the Middle East provides the ideal platform to embrace these growing trends and reach new markets. Beautyworld Middle East, taking place from May 14 to 16, 2017 has gained in popularity with a marked increase in African business participation.

Helping to drive this growth is the regional marketplace which is also registering significant growth and development. it is estimated that the colour cosmetics industry alone has reached over US$2.5 million in 2015, with Algeria, Egypt and Morocco amongst the African countries leading the way as far as the African market for cosmetics is concerned. Similarly, the premium fragrances market is estimated to be worth US$2.4 billion in 2015.

Beautyworld Middle East covers a broad spectrum of the beauty sector with exhibitors specialising in: Cosmetics, skincare & fragrances; hair, nails & accessories; machinery, packaging and raw materials; and professional equipment and spa, to name some of the major business areas to be found on the show floor.

The exhibition also enjoys an annual fringe programme with a range of activities, demonstrations, performances and forums. These include the Walk of Beauty, Nail It! By OPI, Face It! by Eva Garden, Hair Education, Fragrance Station and The Spa and Salon Management Summit.

The spectrum of exhibits at the event range from new product launches to demonstrations and showcases of various products and services from across the industry. Can you afford to miss it?

New fashion and cosmetics brands are spreading across Africa and opening new stores. African trends in Make-Up and other beauty products are rapidly expanding and international brands are looking to this market for new trends. Be sure to embrace this growing market and be a part of the industry which is currently enjoying major growth and development in this particular region.

New fashion and cosmetics brands are spreading across Africa and opening new stores. African trends in Make-Up and other beauty products are rapidly expanding and international brands are looking to this market for new trends. Be sure to embrace this growing market and be a part of the industry which is currently enjoying major growth and development in this particular region.

Africa Business Pages, as the Official Media Partner of Beautyworld Middle East, promotes the event amongst African exhibitors, visitors, buyers, importers and exporters. Register for the upcoming event by filling in the form below and be part of Beautyworld Middle East 2017.